An ERP for travel businesses.
Your whole agency in one place.
Built for DMCs and travel agencies: proposals, payments, supplier management and accounting in one system, from a two-person safari outfit to a 100-seat DMC.
We reply within one working day to pick a time.
- Syncs with Xero, QuickBooks and Zoho
- Proposals in 11+ languages
- Get paid by card and bank transfer
What Ratiba does
Get paid on every proposal
Clients pay the deposit and balance at checkout, by card, Apple Pay or bank transfer. Ratiba Pay collects it and pays out to your account.
Trusted by teams selling East Africa's best camps
Everything after the client says yes
Proposals got you the booking. Ratiba now runs the rest: rates, vehicles and suppliers.
Proposals clients fall for, on any screen
Your brand, your domain, 11 languages. Clients comment on a day, accept, and pay the deposit without an account.

Ops sees the trip the moment it's sold
Flights, cars and transfers sit on each day. Ops assigns cars and confirms suppliers.
Quotes that price themselves
Load each lodge's contract once: seasons, single and child rates, park fees. Every quote picks the right price for every night, and re-prices when next year's rates arrive.
What your clients see
Browse sample proposals →What teams retire when they move to Ratiba
- Excel rate sheets
- Word proposals
- WhatsApp ops groups
- Dispatch whiteboards
- Retyping into Xero
Questions operators ask us
Anything else, ask us on a call. We'll load one of your real trips so you see your own numbers.
Is Ratiba a proposal builder or an ERP?
Both. It started as the fastest way to build a safari proposal, and now runs everything after the client says yes: payments, vehicles and guides, supplier reservations and the sync to your accounting software. You can start with proposals and switch the rest on when you're ready.
Does it replace our CRM or accounting software?
No, it connects to them. Deals and contacts sync with HubSpot, and invoices and payments flow to your accounting software, so your accountant keeps working in the books they already use. What Ratiba replaces is the work in between: the Excel rate sheets, Word proposals, WhatsApp ops groups and retyping into your accounts.
Who is Ratiba for?
Safari operators, destination management companies (DMCs), travel agencies and tour companies that sell custom multi-day trips, from a two-person safari outfit sending a handful of quotes a month to a 100-seat DMC handling hundreds of bookings a year.
How is it different from Tourplan or Tourwriter?
Tourplan and Tourwriter are generic tour operator systems that take months to set up. Ratiba is built for safari and African travel, with lodge content, park fees, seasonal rate cards and game-drive days built in, and most teams send their first proposal in the first week. Pricing is flat, with team seats included.
How much does it cost?
Ratiba starts at $99 per month on the Pro plan, with Business at $249 per month and custom Enterprise pricing. Plans are flat rate with team seats included: 2 users on Pro, 5 on Business. Full pricing is at ratiba.io/pricing.
Do clients need an account to view or pay?
No. Clients get a link to the full itinerary on their phone or desktop. They can comment on specific days, approve the trip and pay the deposit or instalments by card or bank transfer, all without signing up or downloading anything.
Bring one real trip. We'll run it end to end.
30 minutes on a call: your rates, your proposal, the deposit, the dispatch, and the invoice in Xero.
Or see pricing first













